Some stories write themselves.
Rooted in a family wheat ranch established in 1875, Double Circle Spirits was founded by Jason Johnson, who turned his family's agricultural heritage into a line of small-batch spirits made with wheat grown on the ranch. The brand identity draws on that history, celebrating its Oregon roots and the story behind every bottle.
I designed the Double Circle Spirits logo and packaging labels, creating a cohesive look across the growing product line while giving each spirit its own identity. As the business expanded to include new spirits and canned cocktails, the brand continued to evolve.
It’s been fun to watch Jason's ideas and enthusiasm develop. He has created a range of nine (and counting) spirits available in Oregon and Washington beverage stores, as well as at local farmers' markets. Collaborations with other farmers and makers have led to maple syrup, canned cocktails, and limited-edition runs.
Five generations of farming. A new chapter in spirits.
