Point S Tire and Auto
Point S Tire & Auto is a national network of independently owned tire and automotive service centers. Over many years, I worked on a wide range of advertising and marketing initiatives, including television, radio, outdoor, digital, in-store displays, point-of-purchase materials, direct mail, and sales collateral.
As a franchise organization, Point S required marketing that maintained brand consistency while meeting the needs of individual dealers. This included developing seasonal promotional campaigns and marketing kits for participating locations, along with custom materials to support local initiatives.
No Stress with Point S
Building on Point S's “No Stress” positioning, I developed creative concepts for the U.S. market to make tire buying and automotive service feel easier and less intimidating.
The video showcases concepts presented to the Point S board during the multi-season campaign's development. Each campaign kit included coordinated in-store materials such as posters, tire tags, and banners, supported by digital assets including paid media ads and website graphics.
The kits gave franchisees a consistent, ready-to-use collection of marketing materials to promote seasonal offers in their local markets.
