To celebrate 70 years in business, Johnstone Supply needed an anniversary mark that commemorated its history while still feeling unmistakably true to the original brand mark.

I designed a commemorative logo that worked alongside the existing Johnstone Supply identity and could flex across marketing materials, apparel, signage, and other anniversary communications. The result gave the milestone its own presence without losing sight of the brand built over seven decades.

THREE-COLOR LOGO

Celebrating 70 years logo for Johnstone with years 1953 to 2023, featuring a red J and a white background.

TWO-COLOR ALTERNATE LOGO

A circular logo with a blue background and white border celebrating 70 years of Johnstone, from 1953 to 2023, featuring a large red letter J in the center and the company's name at the bottom.

COLOR PALETTE

Four color swatches with CMYK, RGB, and HEX codes, from left to right: navy blue, royal blue, bright red, tan for the Johnstone 70th Anniversary branding.

TYPOGRAPHY

Blocks of typography for the Johnstone 70th Anniversary branding.
Back of man wearing black t-shirt with celebrating 70 years message, logo, and date range, standing against a wooden wall for the Johnstone 70th Anniversary branding.
A navy blue baseball cap with embroidery that celebrates 70 years since 1953 for the Johnstone 70th Anniversary branding.
A navy blue baseball cap with embroidery that celebrates 70 years since 1953 for the Johnstone 70th Anniversary branding.
White coffee mug with a logo celebrating 70 years, featuring a blue circle, red and white design, and text indicating the years 1953 to 2023 for the Johnstone 70th Anniversary branding.
White coffee mug with a logo celebrating 70 years, featuring a blue circle, red and white design, and text indicating the years 1953 to 2023 for the Johnstone 70th Anniversary branding.
Front and back view of a man wearing a grey T-shirt celebrating 70 years with a logo that has a red letter J, a gold banner with years 1953 and 2023, and the text JOHNSTONE for the Johnstone 70th Anniversary branding.
Front and back view of a man wearing a grey T-shirt celebrating 70 years with a logo that has a red letter J, a gold banner with years 1953 and 2023, and the text JOHNSTONE for the Johnstone 70th Anniversary branding.
Smartphone displaying an Instagram post celebrating the 70th anniversary of Johnston, from 1953 to 2023, with a logo featuring a red letter 'J' and a white triangle for the Johnstone 70th Anniversary branding.
Stacks of business cards with one card on top celebrating 70 years of Johnson's supply company, featuring the Johnson's Supply logo and the text 1953-2023 for the Johnstone 70th Anniversary branding.